Have you ever had an emergency team meeting because a customer left a scathing – and decidedly undeserved – 1-star review? Or maybe you didn’t get to a support request fast enough, and a customer ended up returning a product … Read the rest
Recapture: The best SMS tool for eCommerce brands
Clearly, customer retention is going to make or break your store this year. And hopefully, our previous articles have underscored the deep importance of getting this right, especially with explosive growth in … Read the rest
The Hidden Dangers of SMS Marketing (and how to avoid them)
Last time, we talked about why SMS is an exciting channel for ecommerce brands in 2021 and how we’ve helped brands get the most out of SMS marketing. With … Read the rest
Customer retention: the most important metric in 2021
We all know it’s cheaper to make sales to existing customers than it is to acquire new customers. For any business that’s able to retain its customers, they can improve their profits … Read the rest
The holidays are approaching faster than you’d like. And you’re probably sitting around using the same old campaigns for abandoned carts that you’ve been using since, well, forever. Abandoned cart campaigns, like a bouquet of flowers, need to be refreshed … Read the rest
You’ve got hundreds of metrics to judge your store by–average order value, monthly revenue, growth, churn, customer lifetime value, daily visits and more. But which one is the most important of these?
Only one metric truly indicates whether your store … Read the rest
Every sales funnel leaks. Ecommerce funnels are no exception.
After all, that’s why we call it a funnel. Fewer prospects move to each successive stage. Your customers only represent a small fraction of your store’s visitors.
If your sales … Read the rest