2021 is the year of ecommerce SMSWith ecommerce businesses expected to reach $4.9 trillion in 2021 and the ever-increasing amount of purchases being made on mobile devices, SMS marketing is a trend you can’t ignore in 2021. Used in … Read the rest
Customer retention: the most important metric in 2021We all know it’s cheaper to make sales to existing customers than it is to acquire new customers. For any business that’s able to retain its customers, they can improve their profits … Read the rest
The holidays are approaching faster than you’d like. And you’re probably sitting around using the same old campaigns for abandoned carts that you’ve been using since, well, forever. Abandoned cart campaigns, like a bouquet of flowers, need to be refreshed … Read the rest
You’ve got hundreds of metrics to judge your store by–average order value, monthly revenue, growth, churn, customer lifetime value, daily visits and more. But which one is the most important of these?
Only one metric truly indicates whether your store … Read the rest
Customer loyalty is necessary for growth, but it’s not always easy to earn.
Even a 5% increase in customer retention rates can increase profitability by 75%.
Yet studies show that the majority of consumers believe that brands must first … Read the rest
Every sales funnel leaks. Ecommerce funnels are no exception.
After all, that’s why we call it a funnel. Fewer prospects move to each successive stage. Your customers only represent a small fraction of your store’s visitors.
If your sales … Read the rest