TL;DR: There’s no single best abandoned cart app for every Shopify store. Instead, the right pick depends on your budget, the channels you want to use, and how complex your recovery needs are. We compared 10 apps across email, SMS, push, popups, and WhatsApp — looking at price, features, ratings, and what each one does best. As a result, below you’ll find a quick comparison table, honest profiles for each app (including cons), and a guide to help you choose.
Comparison of Ten Best Shopify Abandoned Cart Apps
| App | Best For | Rating | Starting Price | Channels | Free Plan? |
|---|---|---|---|---|---|
| Klaviyo | Agency-managed stores at scale | 4.5★ (2,570) | $20/mo | Email, SMS, push | Yes (250 contacts) |
| Omnisend | Growing stores wanting multi-channel | 4.7★ (2,926) | $16/mo | Email, SMS, push | Yes (250 contacts) |
| Shopify Messaging | Budget / getting started | 4.7★ (3,346) | $1/1,000 emails | Email, SMS | Yes (10K emails/mo) |
| Recapture | Founder-run stores wanting simplicity | 5.0★ (36) | $39/mo | Email, SMS, popups | Yes ($500 recovered) |
| Care Cart | Simple email + push recovery | 4.8★ (254) | $14.99/mo | Email, push | Yes (100 emails) |
| PushOwl | Push notification recovery | 4.8★ (1,791) | $19/mo | Push, email, SMS | Yes (500 pushes) |
| WisePops | Exit-intent popups | 4.9★ (66) | $49/mo | Popups, push | No (free trial only) |
| TxtCart | AI-powered SMS recovery | 4.9★ (349) | $29/mo | SMS | No (free trial only) |
| Carthike | WhatsApp cart recovery | 4.9★ (279) | $9.99/mo | WhatsApp, SMS | Yes (100 manual messages) |
| Marsello | Omnichannel retail | 4.2★ (160) | $60/mo | Email, Messenger | No (free trial only) |
How We Evaluated These Apps
Full disclosure: We make Recapture, one of the apps on this list. We’ve been building cart recovery tools since 2015 and have helped stores recover over $340 million in lost sales. Naturally, that gives us a deep view of what works and what doesn’t in this space — but it also means we have skin in the game.
To keep this guide fair, we held Recapture to the same standard as every other app. Specifically, each profile below uses the same template: pricing, key features, real pros, real cons, and a verdict. We pulled data from the Shopify App Store, vendor sites, and public reviews. Where we have first-hand testing experience, we say so.
What we looked at
We scored each app on five factors that matter most for Shopify cart recovery:
- Recovery channels. Does it use email, SMS, push, popups, or a mix? More channels means more ways to reach lost shoppers.
- Ease of setup. How fast can a store owner get it running without a developer?
- Pricing transparency. Are costs clear? Are there hidden fees as you grow?
- Feature depth. Does it support multi-step series, cart value rules, A/B testing, and good reporting?
- Shopify App Store reviews. Star rating plus real feedback from merchants.
Importantly, this isn’t a ranked list. Each app is best for a different use case, so we organized them by what they do best so you can jump to the one that fits your store.
For background on how cart recovery works and what benchmarks to expect, see our complete abandoned cart recovery guide.
All-in-One Email + SMS Platforms
These apps handle more than just cart recovery. They’re full marketing platforms with email, SMS, and automation — and as a bonus, they happen to be very good at winning back lost carts.
Klaviyo
Best for: Agency-managed stores that need deep segmentation
Rating: 4.5★ (2,570 reviews) | Starting price: $20/mo (free up to 250 contacts)
Klaviyo is the perceived market leader in Shopify email and SMS — the “no one gets fired for picking them” choice. In fact, it’s the system of record for ecommerce marketing at many stores, and the favorite platform of email agencies everywhere. Its Shopify tie-in is the deepest of any app on this list — specifically, it syncs customer data, order history, product catalogs, and browsing actions in real time.
Key features
Klaviyo offers pre-built abandoned cart flows that you can turn on in minutes. From there, you can customize with conditional branching based on cart value, customer lifetime value, or purchase history. Additionally, the AI predicts which shoppers are most likely to convert and adjusts send times accordingly. You can also pair email and SMS in the same flow, which is a big plus. Furthermore, it supports Shopify, WooCommerce, BigCommerce, and Magento.
Pros
The segmentation tools are best-in-class. For example, you can slice your audience by 50+ data points and send very different messages to a first-time $30 cart versus a repeat buyer with a $500 cart. As a result, open rates for Klaviyo cart recovery emails average around 42%, well above the industry norm. Also, if you work with an email agency, they almost certainly know Klaviyo inside and out. Support is solid too — 24/7 email and 24/5 chat.
Cons
The learning curve is steep — and that’s putting it mildly. Klaviyo is a beast to set up, maintain, and understand without dedicated help. As a result, most stores that get real value from it are either paying an agency or have a marketing team member focused on it. On top of that, pricing scales fast and surprises are common: merchants report automatic tier upgrades from $45/month to $375-$600 with no email warning. A 2025 billing change means you’re now charged for all active profiles, not just emailed ones — so your bill can spike even if you’re sending less. Meanwhile, default email templates have known issues (broken dynamic product blocks, incorrect ALT text linking to third-party sites). Support can also be slow to respond after the sale, and some merchants report support advice that caused service interruptions. Consequently, founder-run stores with small teams often pay for power they’ll never use.
Verdict: If you have an agency or a dedicated marketing person, Klaviyo is the industry standard. However, if you’re a founder running your own store and just want cart recovery that works without becoming a full-time job, the complexity tax is real. In that case, look at simpler options below.
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Omnisend
Best for: Growing stores that want true multi-channel without Klaviyo’s complexity
Rating: 4.7★ (2,926 reviews) | Starting price: $16/mo (free up to 250 contacts)
Omnisend is built for online stores from the ground up. It covers email, SMS, and push alerts in one platform, and the abandoned cart flow is one of its strongest. In particular, many stores land here after trying Klaviyo and deciding the complexity wasn’t worth the cost. It also supports Shopify, WooCommerce, BigCommerce, and other platforms.
Key features
One-click abandoned cart setup gets you running fast. The drag-and-drop editor also has a Product Picker that pulls items straight from your Shopify catalog — no manual work. On top of that, you can split-test delays, subject lines, and discount amounts. The workflow builder further lets you combine email, SMS, and push in a single sequence.
Pros
Ease of use is the standout — nearly 90% of Shopify reviews are 5-star. Moreover, the free plan includes all features (just capped on sends), so you can test everything before paying. Customer support averages a 4-minute response time via live chat, which is impressive. Pricing also starts lower than Klaviyo and stays more affordable up to mid-size lists. Overall, it’s a strong pick for stores in the $20M+ range that want true multi-channel but got tired of Klaviyo’s overhead.
Cons
The advertised $16/month price is misleading — merchants regularly report actual bills of $500 to $1,200+ once they exceed the free tier’s contact limits, with some seeing charges jump overnight after importing their list. Additionally, deliverability is a recurring complaint: merchants report 30%+ failure rates on sends, with emails landing in spam or not arriving at all. Forms and popups can also be buggy — some merchants can’t get embedded forms to display on their store, and popup targeting doesn’t always work as configured. Meanwhile, onboarding and migration support gets mixed reviews, with some merchants left waiting days for help setting up their account. Furthermore, domain validation can conflict with other email tools, causing deliverability issues across your whole stack. During peak events like Black Friday, support wait times can stretch past 30 minutes via live chat. Finally, design customization is more limited than Klaviyo — you won’t get pixel-perfect control over email layouts.
Verdict: Omnisend is the sweet spot for stores that want email + SMS + push without Klaviyo’s complexity or price. Granted, it’s not as powerful for advanced segmentation, but it covers 80% of what most stores need — and you don’t need an agency to run it.
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Built-In and Budget Options
Of course, not every store needs a full marketing platform. These options keep costs low while still recovering lost carts.
Shopify Messaging (Shopify Email + SMS)
Best for: New stores or tight budgets
Rating: 4.7★ (3,346 reviews) | Starting price: Free up to 10,000 emails/mo, then $1 per 1,000 additional
Shopify’s own email and SMS marketing app. However, despite the name, this isn’t built into your admin — you need to install the Shopify Messaging app from the App Store. Once installed, it adds abandoned cart and abandoned checkout automations with templates that pull in product images, prices, and a link back to the shopper’s cart. It also now includes SMS alongside email.
Key features
Abandoned cart and checkout email sequences with adjustable timing. Also includes SMS campaigns and automations. Sidekick AI helps customize email content. In addition, you get segmentation, tagging, and basic automation triggers. Browse abandonment, welcome series, win-back, and follow-up flows are all included. Templates are editable with a drag-and-drop builder.
Pros
The price is unbeatable. Your first 10,000 emails each month are free, and after that, it’s just $1 per 1,000 emails. For a small store sending 5,000 emails a month, that means $0. Because it’s made by Shopify, data sync is tight and you manage everything inside your Shopify admin. The templates are clean, and it supports 21 languages, which is more than most apps on this list.
Cons
First, it’s a separate app install — not something built into your admin. More importantly, the app silently suppresses emails to valid customers, and there’s no way to find out why. As a result, merchants report spending days chasing Shopify support for answers. Additionally, emails render broken on Yahoo Mail with distorted layouts and overlapping product titles, yet Shopify blames Yahoo rather than fixing it. Custom Liquid sections also break the entire email structure on mobile, with content overflowing on both iOS and Android. On top of that, the email editor itself stops working for some merchants, and Shopify’s support often just refers you to a paid Shopify Expert. The UX is confusing too — templates, flows, and emails are scattered across different sections with no clear logic. Furthermore, multiple merchants report the app simply stops sending emails without any explanation. You can also only reach shoppers who entered checkout and opted in, so if someone adds to cart but doesn’t start checkout, Shopify won’t track them. Consequently, most growing stores outgrow it within 6-12 months.
Verdict: Start here if you have no cart recovery at all. It’s free and it works. But the editor limitations, basic analytics, and template sameness mean most stores outgrow it. For more on what Shopify’s recovery can and can’t do, see our guide on what is an abandoned cart in Shopify and Shopify abandoned checkout email.
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Care Cart
Best for: Simple, affordable email + push recovery
Rating: 4.8★ (254 reviews) | Starting price: $14.99/mo (free tier exists but caps at 100 recovery emails)
Care Cart (now branded as Cartly) is a focused cart recovery app. Unlike the platforms above, it doesn’t try to be a full marketing platform. Instead, it does abandoned cart emails and web push notifications well, at a price that’s easy to justify.
Key features
Automated recovery emails, web push notifications, order follow-up campaigns, and win-back emails. There’s also a Spin-to-Win wheel for email capture and discount delivery. In addition, the dashboard gives you a clear view of recovery stats.
Pros
Setup is simple and fast. Moreover, support is available 24/7 and gets strong praise in reviews. The Pro plan at $14.99/month includes unlimited recovery — no per-email fees, no charges on recovered orders. The Spin-to-Win popup is also a fun way to capture emails. Above all, pricing is transparent with no hidden costs.
Cons
The app can add popups to your storefront without clear consent — several merchants report a popup appearing on their site immediately after install, with no obvious setting to turn it off. Worse still, recovery emails don’t always trigger reliably, which defeats the purpose of a cart recovery tool. Multi-language support is also broken: merchants report emails being sent in the wrong language despite configuring translations correctly. On top of that, email template quality is limited — the default designs feel dated, and some merchants report broken header images in templates. There’s no SMS channel either. Finally, it has fewer integrations than larger platforms, and carts don’t sync across devices.
Verdict: Overall, a solid pick for small stores that want more than Shopify Email but don’t need the full power of Klaviyo or Omnisend. The price is right and the reviews back up the results.
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Specialized Recovery Channels
These apps focus on a single channel and do it very well. Because of that, they’re often used alongside an email app to cover more ground.
WisePops
Best for: Exit-intent popups and on-site conversion
Rating: 4.9★ (66 reviews) | Starting price: $49/mo (14-day free trial)
WisePops is a popup and on-site messaging platform. While most apps on this list focus on recovering carts after someone leaves, WisePops tries to stop the loss before it happens — using exit-intent popups that trigger when a shopper is about to leave.
Key features
AI-powered exit detection predicts when visitors are likely to leave and shows a targeted popup before they go. The drag-and-drop builder also lets you create popups, notification feeds, embedded widgets, and web push notifications. In addition, you get 30+ targeting rules including cart value, number of items, traffic source, and past purchase history. Built-in A/B testing further helps you optimize.
Pros
The AI exit detection works on both desktop and mobile, which is rare. As a result, WisePops claims it catches 5-10% more carts than standard exit-intent tools. Additionally, all features are included on every plan (no feature gating). Over 2,000 brands use it, including some well-known names. The popup builder is also genuinely easy to use.
Cons
The Shopify review count is low (66) compared to others on this list, which means less community feedback. Moreover, starting at $49/month with usage-based tiers, it’s not cheap for a popup tool. Video support in popups is also limited. The spin wheel can’t set different prize levels either. Finally, mobile popup configuration can be tricky.
Verdict: WisePops is the best choice if you want to reduce cart loss before it happens. Pair it with an email recovery app for a two-layer approach: catch them before they leave, then follow up if they still go.
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PushOwl
Best for: Push notification cart recovery
Rating: 4.8★ (1,791 reviews) | Starting price: $19/mo (free plan with 500 pushes)
PushOwl (now part of Brevo) is the most popular push notification app for Shopify. Its biggest advantage is reach: specifically, you can send cart reminders to shoppers who never gave you their email or phone number. All they need is a browser subscription.
Key features
Automated push notification sequences for abandoned carts — up to 3 notifications per abandoned cart. Also includes back-in-stock alerts, price drop notifications, and flash sale campaigns. Segmentation by behavior, location, and device is built in. Furthermore, it offers multi-language support. Notably, it’s the only push app certified by Shopify Plus.
Pros
The 4.8 star rating across 1,791 reviews reflects strong merchant satisfaction. In addition, the consumption-based pricing means you pay for pushes sent, not subscriber count — so your list can grow without cost pressure. Setup is easy and the interface is clean. Because push notifications don’t compete with email for inbox space, they make a particularly good add-on channel.
Cons
Push notifications are short by nature — you can’t build trust or tell a story the way you can with email. Some users also report slower support during peak periods. You can’t remove PushOwl branding without upgrading either. Analytics could be more detailed as well. Ultimately, push is best as a complement to email, not a replacement.
Verdict: If you already have email recovery working and want to reach the shoppers who didn’t give you their email, PushOwl is the best way to add push notifications. The free plan is generous enough to test it.
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TxtCart
Best for: AI-powered SMS cart recovery
Rating: 4.9★ (348 reviews) | Starting price: $29/mo (Growth plan $79/mo)
TxtCart is an SMS-only recovery app that uses AI to have real, two-way text conversations with shoppers who leave items in their cart. In other words, it’s not just sending a reminder — it’s having a back-and-forth chat that feels human.
Key features
AI agents engage customers with personalized, conversational SMS within 30-60 minutes of cart abandonment. The AI can also answer questions, offer dynamic discounts, and handle objections. Smart segmentation further targets high-intent shoppers. Meanwhile, time-zone scheduling ensures texts arrive at the right hour. A revenue dashboard then tracks conversions and top-performing products.
Pros
The AI conversations are the standout feature — reply rates average 29-42% across case studies, far above typical SMS. As a result, TxtCart claims an average 20% recovery rate on abandoned cart revenue. Setup is also fast (under 30 minutes). Pricing is transparent with no hidden fees. In fact, some merchants report seeing results within 24 hours.
Cons
Shopify only — no other platforms. International SMS isn’t available yet either, so it’s U.S.-focused for now. Additionally, per-message costs add up: $0.009/SMS + $0.045/MMS + carrier fees on the Starter plan. The Growth plan ($79/mo) lowers rates but still adds up fast at scale. The AI can also feel scripted to some shoppers. Because it’s a single-channel tool, you’ll need a separate app for email.
Verdict: TxtCart is the best SMS-only option for Shopify stores that want conversational recovery. The AI approach is a real differentiator. Just know you’ll need email coverage from another app.
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Carthike
Best for: WhatsApp-based cart recovery
Rating: 4.9★ (279 reviews) | Starting price: $9.99/mo (free plan available)
Carthike (listed as “CK: Abandoned Cart on WhatsApp”) focuses on reaching shoppers through WhatsApp — a must-have channel for stores selling to regions where WhatsApp is the main messaging app, particularly in Asia, Latin America, the Middle East, and Africa.
Key features
Automated WhatsApp recovery messages via the WhatsApp Business API. Also includes manual WhatsApp outreach for personal follow-ups. There’s a smart SMS fallback if WhatsApp delivery fails. It also handles COD (cash on delivery) confirmation. In addition, you get a WhatsApp CRM for managing customer conversations and integration with review apps like Loox and Judge.me.
Pros
The price is hard to beat — $9.99/month for the Pro plan with automated recovery. Moreover, WhatsApp open rates far exceed email in many markets. The SMS fallback also ensures messages get delivered even if WhatsApp fails. Support gets excellent reviews for responsiveness as well. For example, fashion brands report recovering 5-10% of monthly revenue through Carthike alone.
Cons
Only useful if your customers are on WhatsApp. As a result, it has limited value for U.S./Canadian markets where WhatsApp isn’t the primary messaging app. The mobile web interface could also be more polished. Furthermore, if you don’t have customers’ WhatsApp numbers, your reach is limited. There’s no email recovery built in either.
Verdict: If you sell to markets where WhatsApp is how people communicate, Carthike is a clear pick. On the other hand, for U.S.-focused stores, look at TxtCart for SMS or the email-based apps above.
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Set-It-and-Forget-It Recovery
Not every store has a marketing team or an agency on retainer. These apps are built for owners who want cart recovery running quietly in the background without becoming a full-time project.
Recapture
Best for: Founder-run stores that want recovery without the complexity
Rating: 5.0★ (36 reviews) | Starting price: $39/mo (15-day free trial, no credit card needed)
Disclosure: We make Recapture. We’re including it here because it belongs in this comparison — and we’re holding it to the same standard as every other app. Real pros, real cons.
Recapture has been helping stores recover abandoned carts since 2015 — over $340 million recovered to date. Where Klaviyo is a full marketing platform that needs care and feeding, Recapture is built to be revenue recovery that just runs. The sweet spot is founder-run stores in the $5-20M range that don’t want to hire an agency or spend hours inside a complex dashboard. Set up your recovery campaigns, and Recapture handles the rest.
It also works across Shopify, WooCommerce, BigCommerce, Magento, and several smaller platforms — so if you sell on more than one, you get one recovery system instead of managing a different tool per store.
Key features
Multi-step email and SMS recovery campaigns with full timing control. AI-powered campaign setup also builds your first series in under 60 seconds. Cart value segmentation is built in. Additionally, email capture via add-to-cart popups catches shoppers before they reach checkout. You also get post-purchase follow-ups, winback campaigns, and broadcast emails. A live cart feed dashboard rounds out the feature set.
Pros
The 5-minute setup is real — AI generates your first recovery campaign and you can be live fast. Once it’s running, it runs. You don’t need to optimize segments, manage complex flows, or hire an agency to get results. The email capture feature catches shoppers that Shopify’s native tools miss entirely. Support is a standout: every one of Recapture’s 36 Shopify reviews is 5 stars, and the most consistent theme is how fast and personally the team responds — the founder replies directly, often within hours. Merchants describe it as the best support they’ve received from any app. Over $340 million recovered for stores since 2015. Data from 11,000+ stores gives us strong benchmarks for what works. Multi-platform support means one tool for all your stores.
Cons
Smaller review count (36) than the big platforms like Klaviyo or Omnisend. It supports the most common automations and triggers, but more advanced or niche ones are not available — so if you need highly custom flow logic, Klaviyo offers more. Similarly, if you want 50+ segment rules and deep A/B testing across every flow, Klaviyo is still the power tool. There are also fewer CRM integrations than larger platforms. Finally, there’s no push notification channel.
Verdict: Recapture is the best fit for store owners who want effective cart recovery without the operational overhead of a full marketing platform. In essence, think of it as revenue infrastructure that runs in the background — not another marketing tool to manage. If you have an agency or a dedicated email marketer, Klaviyo gives you more dials to turn. However, if you’re the founder doing everything, Recapture gets you 80% of the results at a fraction of the time and complexity.
For a deeper look at how multi-step recovery works, see our Shopify abandoned cart recovery guide and abandoned cart recovery strategy breakdown.
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Marsello
Best for: Stores with both online and physical locations
Rating: 4.2★ (160 reviews) | Starting price: $60/mo (14-day free trial)
Marsello’s Recover My Cart app is built for omnichannel retailers — stores that sell both online and in physical locations. It combines abandoned cart emails, Facebook Messenger reminders, and exit-intent popups.
Key features
Automated email sequences (default: 1 hour, 18 hours, 24 hours after abandonment). Also includes Facebook Messenger reminders and exit-intent popups. Notably, cross-device cart persistence means carts follow shoppers from phone to desktop to tablet. Customizable templates with brand matching round out the package.
Pros
Cross-device cart syncing is a useful feature that most apps don’t offer. In addition, Facebook Messenger is an additional channel beyond email. The broader Marsello platform starts at $60/month and claims merchants can recover up to 40% of abandoned carts. Furthermore, the platform also handles loyalty and rewards programs, which is a plus for omnichannel stores.
Cons
The 4.2-star rating is among the lowest on this list. Moreover, some reviews report the app stopped working without warning. Support responsiveness is also a concern — multiple reviews mention slow replies to tickets. On top of that, a few users reported billing issues after the app stopped functioning. The review count (160) is lower than most competitors as well. There’s also no SMS channel.
Verdict: Marsello makes sense for omnichannel retailers who already use (or plan to use) the broader Marsello platform for loyalty and marketing. The cart syncing and Messenger features are real differentiators. That said, the lower rating and support concerns are worth watching. Therefore, test it during the free trial before committing.
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How to Choose the Right Shopify Abandoned Cart App
With 10 options above, here’s how to narrow it down based on your store’s situation.
- Just getting started: Begin with Shopify Email. It’s free, built in, and better than nothing. You can always upgrade later.
- Want true multi-channel without the complexity: Omnisend gives you email + SMS + push starting at $16/month with a generous free tier. Many stores land here after outgrowing Shopify Email — or after deciding Klaviyo is more than they need.
- Agency-managed or have a marketing team: Klaviyo is the industry standard. Agencies know it cold, the segmentation is unmatched, and it scales to any size. Just know that getting the most out of it takes real work (or real spend on someone who does).
- Founder-run store in the $5-20M range: Recapture is built for you. Sets up fast, runs quietly, and recovers revenue without becoming another system to manage. Also works across Shopify, WooCommerce, BigCommerce, and Magento for multi-platform sellers.
- Want to stop cart loss before it happens: WisePops catches shoppers with AI-powered exit-intent popups before they leave your site. Pair it with an email app for full coverage.
- Need to reach shoppers without their email: PushOwl’s push notifications work with just a browser opt-in. The best add-on channel for stores that already have email covered.
- SMS-first strategy: TxtCart’s AI conversations go beyond basic text reminders. For WhatsApp-heavy markets, Carthike is the clear winner.
- Physical stores too: Marsello’s cross-device syncing and omnichannel features are built for retailers with both online and in-store presence.
Among all the cart abandonment solutions on this list, the single biggest upgrade is moving from one recovery email to a multi-step series. In fact, Recapture’s data from 11,000+ stores shows that 3 emails recover 153-231% more revenue than a single email. That’s true regardless of which app sends them.
For more on building an effective abandoned cart email sequence, see our step-by-step Shopify recovery guide. And for a full overview of Shopify abandoned cart basics — what it means, what causes it, and how to fix it — start with the pillar guide.
FAQs about Shopify Best Abandoned Cart Apps
There’s no single best app for every store. If you have an agency or marketing team, Klaviyo is the industry standard. Alternatively, for stores that want multi-channel without the complexity, Omnisend is the sweet spot. Meanwhile, for founder-run stores that want effective recovery without the overhead, Recapture is built to run quietly in the background.
Yes. Even a basic recovery email brings back 5-10% of lost cart revenue. Moreover, a multi-step series can recover 10-15%. For example, for a store with $50,000/month in abandoned carts, that’s $5,000-$7,500 per month — far more than any app costs.
Yes. Shopify Messaging includes a free abandoned checkout automation. However, it only tracks shoppers who start checkout and give their email. It’s also email-only, limited in customization, and sends a basic sequence. As a result, most growing stores add a dedicated app within 6-12 months.
Three to four emails over 48 hours is the sweet spot. Specifically, send the first at 30-60 minutes, the second at 6-12 hours, the third at 24 hours, and an optional fourth at 48 hours. For more on timing and what to include in each email, see our abandoned cart recovery guide.
Yes, and in fact many stores do. A common setup is an email app (like Klaviyo, Omnisend, or Recapture) paired with a popup tool (like WisePops) or push notifications (like PushOwl). Even Recapture gets installed along side other email marketing apps like Klaviyo when stores want to test abandoned cart recovery outside of the regular flows. Just make sure they don’t send competing messages at the same time.
An abandoned cart means someone added items but never started checkout. In contrast, an abandoned checkout means they entered checkout — often giving their email — but didn’t pay. Shopify only tracks abandoned checkouts natively. However, some apps can track cart-level abandonment too, giving you a bigger pool of shoppers to recover. Learn more in our guide to abandoned carts in Shopify and our walkthrough on where to find abandoned checkouts in Shopify.
Prices range from near-free (Shopify Messaging includes 10,000 emails/month at no charge) to $39-$400+/month depending on your list size and features. In general, most stores spend $16-$79/month for a solid multi-channel setup. As a result, the ROI is typically 10-50x the cost of the app.
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