The Hidden Dangers of SMS Marketing (and how to avoid them)Last time, we talked about why SMS is an exciting channel for ecommerce brands in 2021 and how we’ve helped brands get the most out of SMS marketing. With … Read the rest
2021 is the year of ecommerce SMSWith ecommerce businesses expected to reach $4.9 trillion in 2021 and the ever-increasing amount of purchases being made on mobile devices, SMS marketing is a trend you can’t ignore in 2021. Used in … Read the rest
Customer retention: the most important metric in 2021We all know it’s cheaper to make sales to existing customers than it is to acquire new customers. For any business that’s able to retain its customers, they can improve their profits … Read the rest
There’s no winter hibernation for us, unfortunately. We’ve been working during the Holiday Season to have a bunch of new things ready for you. We’re proud to announce a lot of new options for you in Recapture. Here’s a breakdown … Read the rest
We’ve been busy this summer and wanted you to know all the new things you can take advantage of in the coming months for your busy holiday season recovery time.
– Unique … Read the rest
We’ve been busy this summer and wanted you to know all the new things you can take advantage of in the coming months for your busy holiday season recovery time.
– Product … Read the rest
The holidays are approaching faster than you’d like. And you’re probably sitting around using the same old campaigns for abandoned carts that you’ve been using since, well, forever. Abandoned cart campaigns, like a bouquet of flowers, need to be refreshed … Read the rest
You’ve got hundreds of metrics to judge your store by–average order value, monthly revenue, growth, churn, customer lifetime value, daily visits and more. But which one is the most important of these?
Only one metric truly indicates whether your store … Read the rest
You build an ecommerce store, you optimize it for sales, you run paid ads on sites like Google and Facebook, and you get decent traffic and clicks… but your sales are still low.
So what’s wrong?
Having a fair amount … Read the rest
The majority of consumers (86%) will use a search engine to find products online.
That’s why having paid marketing, known as Pay-Per-Click (PPC) ads, on search engines can be a boon for sales.
But the downside of running PPC ads … Read the rest