If you’re using Yotpo for email and SMS marketing, it’s important to know that Yotpo will be shutting down its email and SMS services at the end of 2025. This means you’ll need to find a new platform to manage your marketing efforts and raises the important question: How to migrate from Yotpo? One option is Recapture, a user-friendly tool designed to help online stores recover abandoned carts, send post-purchase messages, and engage customers through email and SMS.
In this guide, we’ll walk you through the steps to smoothly transition from Yotpo to Recapture, ensuring you maintain your marketing momentum without disruption.
Timing the Transition: Why Acting Early Matters To Migrate From Yotpo
Yotpo announced on August 5, 2025, that it will retire its native Email and SMS products by December 2025. This decision has significant implications for eCommerce brands relying on Yotpo’s services. The company has named Attentive as its preferred migration partner for annual customers and Omnisend for growing or self-service brands.
For brands that recently switched or invested in Yotpo’s email and SMS platform, this creates significant challenges, especially with Black Friday/Cyber Monday (BFCM) and Q4 approaching. The timing of the shutdown means that businesses will need to migrate their services before the end of the year to avoid disruption during their busiest sales period.
Recapture offers a viable alternative for brands looking to transition smoothly. The platform supports both email and SMS marketing, providing features like abandoned cart recovery, post-purchase messaging, and customer retention strategies. By migrating early, you can ensure that your marketing efforts continue uninterrupted and that you are prepared for the upcoming peak sales season.
Alternate Strategy: Migrate From Yotpo Later in Q4 (after BFCM)
While migrating to a new platform like Recapture is a viable option, some brands may prefer to delay the transition until later in Q4. This approach can be beneficial for businesses that have already established their marketing strategies for the upcoming peak season. The advantages, laid out clearly in this LinkedIn article, talk about the benefit of waiting until later in Q4. This allows brands to:
- Maintain Stability: Avoid potential disruptions during the critical Black Friday/Cyber Monday period.
- Assess New Options: Evaluate other platforms and choose the one that best fits their needs.
- Plan Strategically: Develop a comprehensive migration plan to ensure a smooth transition.
By taking this approach on how to migrate from Yotpo, brands can minimize risks and ensure that their marketing efforts are not compromised during the busiest shopping season of the year.
Step 1: Understand Your Current Setup with Yotpo
Before making any changes, take inventory of your existing Yotpo campaigns:
- Abandoned Cart Emails and SMS: These messages are crucial for recovering potential sales.
- Post-Purchase Emails and SMS: Messages sent after a customer makes a purchase, such as thank-you notes or review requests.
- Winback Campaigns: Efforts to re-engage customers who haven’t purchased in a while.
- Broadcast Emails and SMS: One-time messages sent to your entire list, like promotions or newsletters.
- Popups and List Growth Tools: Methods for capturing new subscribers.
By understanding these components, you’ll be better prepared to replicate them in Recapture.
Step 2: Set Up Recapture for Your Store
Recapture integrates with platforms like Shopify, WooCommerce, BigCommerce, and Easy Digital Downloads. Installation is straightforward and typically takes around five minutes. Once installed, Recapture will automatically import recent cart data from your store, so you won’t need to manually upload this information.
Step 3: Import Your Yotpo Campaigns into Recapture
Recapture allows you to import your existing Yotpo campaigns to maintain consistency in your messaging. Here’s how:
- Export Campaign Data from Yotpo: Download your email templates and any relevant data from Yotpo.
- Import Campaigns into Recapture: In your Recapture dashboard, navigate to the campaign import section and upload your Yotpo files.
- Adjust Campaign Timing: Review and adjust the timing of your campaigns as needed. For example, you might want to send an abandoned cart reminder 1 hour after abandonment, another 24 hours later, and a final reminder 3 days after that.
- Test Your Campaigns: Before going live, send test messages to ensure everything looks and functions as expected.
Recapture’s support team can assist in this process in migrating from Yotpo by taking this information and doing the work for you for free. This is included for all Yotpo customers at no charge. Contact us for more information about the free concierge migration available.
Step 4: Set Up SMS Marketing in Recapture
To activate SMS marketing in Recapture:
- Enable SMS Campaigns: In the Recapture dashboard, go to the SMS settings and enable SMS campaigns.
- Import Contacts: Upload your SMS subscriber list to Recapture.
- Create SMS Campaigns: Set up SMS campaigns similar to your Yotpo setup, such as abandoned cart reminders and post-purchase messages.
- Ensure Compliance: Familiarize yourself with SMS marketing regulations, such as obtaining proper consent from subscribers and providing opt-out options.
Recapture provides resources to help you navigate SMS marketing compliance and best practices.
Step 5: Replicate Popups and List Growth Tools
Recapture offers various tools to help you grow your subscriber list:
- Add-to-Cart Popups: Display a popup when a customer adds an item to their cart, encouraging them to subscribe.
- Timed Popups: Show a popup after a customer has been on your site for a certain amount of time.
- Scroll-Triggered Popups: Display a popup when a customer scrolls a certain percentage down the page.
- Coupon Reveal Popups: Offer a discount code in exchange for subscribing.
By implementing these tools, you can effectively grow your email and SMS subscriber lists, ensuring continued engagement with your audience.
Step 6: Monitor and Optimize Your Campaigns
After migrating to Recapture, it’s essential to monitor the performance of your campaigns:
- Analytics Dashboard: Use Recapture’s analytics tools to track open rates, click-through rates, and conversion rates.
- A/B Testing: Experiment with different subject lines, messaging, and timing to see what resonates best with your audience.
- Customer Feedback: Encourage feedback from your subscribers to understand their preferences and improve your campaigns.
Regularly reviewing and optimizing your campaigns will help you maximize your marketing efforts.
Step 7: Deactivate Yotpo Services
Once you’re confident that your Recapture campaigns are running smoothly:
- Pause Yotpo Campaigns: Temporarily disable your Yotpo email and SMS campaigns to prevent any overlap.
- Monitor Performance: Ensure that your Recapture campaigns are performing as expected.
- Cancel Yotpo Services: After confirming the success of your new campaigns, cancel your Yotpo email and SMS services to avoid unnecessary charges.
This step ensures a seamless transition without any disruption to your marketing efforts.
Final Thoughts on How to Migrate From Yotpo
Migrating from Yotpo to Recapture is a straightforward process that can be completed before the end of 2025. By following these steps, you can ensure that your email and SMS marketing campaigns continue without interruption, helping you maintain and grow your customer engagement and sales.
If you need assistance during the migration process, Recapture’s support team is available to help. Don’t hesitate to reach out to ensure a smooth transition.
