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Customer Retention

Why Customer Lifetime Value Is Your North Star Metric

ByDave Rodenbaugh September 7, 2018September 7, 2018

Customer Lifetime ValueYou’ve got hundreds of metrics to judge your store by–average order value, monthly revenue, growth, churn, customer lifetime value, daily visits and more.  But which one is the most important of these?

Only one metric truly indicates whether your store … Read the rest

Read More Why Customer Lifetime Value Is Your North Star MetricContinue

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