mailchimp vs. recapture

Is Recapture the Best Mailchimp alternative?

It depends on what you want to do. Mailchimp is one of the oldest email marketing tools around and for years, was considered the easiest to get started with. But that’s changed quite a bit in the last 5 years and you may need something different than a newsletter tool that has decided to get into ecommerce as a side hustle.

Let’s see how Recapture stacks up against Mailchimp

RecaptureMailchimp
Simple Pricing✅, https://recapture.io/pricing⚠️, pricing based on features required and contacts you have, somewhat complex to determine proper tier
Easy to use editor✅, Drag-and-drop or custom HTML both available✅, Drag-and-drop or custom HTML both available
Segmentation✅, many options available, easy to setup and understand⚠️, segments not available on every tier, only highest tier supports them
Abandoned Cart recovery✅, supports sending one or many emails in a straightforward way to setup⚠️, can create single emails or a series, although the steps to do so are different for some reason. Has confusing notions of “Classic Automations” vs. their ecommerce integration setup
Winback emails✅, as many emails as you wish to send, any timing you want🚫, not supported without an additional app
Post Purchase Emails✅, as many emails as you wish to send, any timing you want, supports Welcome, Cross-sell/Upsell, Review Reminder, and Educational content⚠️, some order notifications, shipping notifications supported depending on integration, no cross-sell/upsell, welcome or educational without using Flows. No review reminder support.
Broadcasts✅, as many emails as you wish to send, any timing you want. Flexible per-send pricing, or fixed-price for high-volume senders✅, as many emails as you wish to send, any timing you want.
Email Popups (collectors)✅, add-to-cart and general popups, both supported. Collect mobile numbers, emails or both.✅, general popups supported. Collect mobile numbers, emails or both.
SMS Notifications✅, send order notifications or abandoned cart recovery texts.🚫, not supported without an additional app
Analytics & Reporting✅, detailed, with easy-to-read graphs for every campaign. Option to email report either daily, weekly or monthly on request. Covers open, click, conversion, unsubscribe, bounce and revenue/email data.⚠️, covers standard metrics (open, click, send, bounce), but reports are scattered and contain a lot of information, making them harder to read/digest
Personalization✅, numerous options for name, coupon code, order & product data, coupon name and more. Put in subject, preview or body.⚠️, not available on all price tiers
Send Limits✅, none–based on price plan only. Anti-spam measures added in to avoid over-contacting customers, but no limits present otherwise.⚠️, lowest tiers have 5x contact limit of sends (e.g. 2,500 emails per month with 500 contacts)
Customization✅, custom HTML available for every campaign type, very flexible editor settings for WYSIWYG as well to configure blocks of all kinds✅, lots of customization options
Templates🚫, not yet supported✅, well-defined
Customer Support✅, highly rated support on all platforms, live chat, email and phone. Very responsive.🚫, only highest paid tiers have phone support, lowest tiers have none (online docs only). Support has history of poor response times.

Mailchimp Pros

  • Super cute mascot
  • Pricing is very startup friendly at lower contact amounts
  • NEW Free tier allows you to send up to 2,000 total emails to 500 contacts in a month
  • Lots of templates available for newsletters, etc

Mailchimp Cons

  • Editor is difficult to learn, not a great user experience
  • Automations in Mailchimp are more awkward to configure and manage
  • Lowest tiers of automation have limited “actions” (triggers to start a campaign), forcing you to upgrade to get more
  • Customer support is most definitely one of their weakest points, according to existing customers.
  • Features like A/B testing, personalization, and segmentation are not available on every tier
  • Cost quickly adds up and gets expensive fast when adding new contacts
  • Free tier is now not nearly as helpful to new stores (very restrictive)

Best For

  • Stores that are getting started
  • Low volume sending stores that do an occasional broadcast
  • Stores with fewer than 500 contacts
  • Someone who is already familiar with Mailchimp and wants to use it for ecommerce

Not a Good Fit For

  • Stores who want some sophistication to your reporting and analytics
  • Stores who have a lot of email campaigns to setup, send and manage
  • Stores who want to use segmentation or A/B testing earlier
  • Stores making over $10,000/month
  • Stores who have over 2,000 contacts and want to do more frequent broadcasts or add SMS and see analytics for both, under one roof
  • Stores who want responsive, friendly customer support

Bottom Line on Mailchimp

Mailchimp would be a great fit for stores that are getting started, or stores that don’t have a budget for their email marketing while building their customer list. Mailchimp has many templates making promotional emails a snap and their broadcast limits are friendly for starter stores, no doubt. But woe be to any marketer or merchant that needs support–Mailchimp clearly struggles with customer support by a wide margin. Plus, the usability of their editor is far less than you’d get on other platforms.

However, if you want something that grew up with ecommerce in its blood, more trigger campaign-oriented, with pre-built actions for things like Abandoned Carts (both cart AND checkout, not just checkout), Post Purchase and Winbacks without having to build these yourself, and without limits on sends or email editor sections, or you just plain expect responsive, friendly customer support–Recapture may be your better alternative to Mailchimp.